Clustering trends

Clustering trends

Analysing starts with using the output of the scan phase and clustering your manifestations. In this blog I’ll help you find common themes and patterns amidst all your signals of change.   WHY CLUSTER? Let’s first start with why you would want to cluster...
How to review your signals

How to review your signals

Jani de Kock from South Africa put in a request for us to blog about how to know if the trend manifestations and signals you’ve spotted are good or not. So, it’s time to get critical and review and select the most interesting and relevant ones.   Why...
Trend Communication

Trend Communication

In this blog I will show you different ways to communicate your trend and help you decide what way of communication works best for you, or your client’s challenge.       THE GOAL OF TREND COMMUNICATION       Communicating your trends is an essential part of trend...