by Els Dragt | Feb 19, 2024 | Blogs
A great way to understand the anatomy of a trend is to use the method of the Trend Levels. Let’s dive into these three levels so you’ll understand the building blocks of a trend. WHY TREND LEVELS? Observing change through the lenses of these...
by Els Dragt | Nov 1, 2023 | Blogs
The profession of trend researcher is still highly charged with stereotypes. Many think it’s mainly about documenting hip and trendy fashion styles or following hypes and fads. But the scope of trend research extends far beyond that. In this blog we will look at the...
by Els Dragt | Sep 20, 2023 | Blogs
In a rapidly changing world filled with uncertainty, research is crucial for gaining new knowledge and insights. Trend research, in particular, offers a structured approach to understanding and anticipating change. In this blog post, we’ll explore how immersing...
by Els Dragt | Jul 9, 2023 | Blogs
The word ‘trend’ is tossed around frequently in news papers, magazines and on social media. Often with various meanings. So what is the definition of a trend? Let’s dive in! TREND MIND MAP The word “trend” evokes many different associations, and you...
by Els Dragt | Jun 10, 2023 | Blogs
Analysing starts with using the output of the scan phase and clustering your manifestations. In this blog I’ll help you find common themes and patterns amidst all your signals of change. WHY CLUSTER? Let’s first start with why you would want to cluster...
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