Create a scan plan

Create a scan plan

Spotting signals of change is an essential part of trend research. Scanning the horizon might seem like a daunting task. Making a ‘Scan Plan’ helps you to focus and kickstart your trend spotting! WHY A SCAN PLAN? When people start out with trend research,...
The Trend Levels

The Trend Levels

A great way to understand the anatomy of a trend is to use the method of the Trend Levels. Let’s dive into these three levels so you’ll understand the building blocks of a trend.   WHY TREND LEVELS? Observing change through the lenses of these...
Embrace uncertainty?

Embrace uncertainty?

More often I’m hearing people talk about how we all should “embrace” change and uncertainty. Especially in the field of foresight, trends and innovation. I often get a bit irritated as it is often said by privileged folks who have steady, high paying...
Dealing with trend lists

Dealing with trend lists

Every December my feeds and inbox gets swamped with messages stating what will be the hottest trends next year. This can feel quite overwhelming as these lists can showcase very different ‘trends’ (or not even trends at all). Want to know what to do with...
Hype or trend?

Hype or trend?

The profession of trend researcher is still highly charged with stereotypes. Many think it’s mainly about documenting hip and trendy fashion styles or following hypes and fads. But the scope of trend research extends far beyond that. In this blog we will look at the...
5 trend research effects

5 trend research effects

In a rapidly changing world filled with uncertainty, research is crucial for gaining new knowledge and insights. Trend research, in particular, offers a structured approach to understanding and anticipating change. In this blog post, we’ll explore how immersing...