The Trend Levels

The Trend Levels

A great way to understand the anatomy of a trend is to use the method of the Trend Levels. Let’s dive into these three levels so you’ll understand the building blocks of a trend.

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Embrace uncertainty?

Embrace uncertainty?

There is a lot of uncertainty to deal with on a daily basis. We are often encouraged to “embrace” it, which is easier said than done. Let’s dive into dealing with uncertainty.

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Dealing with trend lists

Dealing with trend lists

Every December my inbox and feeds gets swamped with posts stating what will be the hottest trends next year. Sounds familiar? I’ll show you how to deal with these trend lists.

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Hype or trend?

Hype or trend?

Trends are about cool fashion styles, right? Think again! Let’s look at the difference between a trend and something that’s “trending” or “popular”, such as a hype, fad and craze.

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5 effects of trend research

5 effects of trend research

In this blog post, we’ll explore how immersing yourself in trend research and executing it yourself will have 5 essential effects that help to tackle organisational challenges.

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Using Ai In Trend Research

Using Ai In Trend Research

This is not a piece on the latest AI trends but one about how AI-driven tools can play a role in your trend research process. Here’s my two cents in the discussion on using AI in trendwatching.

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Trend spotting as a job

Trend spotting as a job

People often ask me: do you know trend spotting jobs or agencies where I can apply as a trend intern, trend spotter or trend consultant? Here’s a list of trend agencies to contact when looking for trend work.

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Trends & design thinking

Trends & design thinking

Design thinking and trend research have a lot in common. Let’s explore together how they overlap and how they complement each other. Here’s my vision on how these domains organically merge.

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Trend beacons

Trend beacons

It’s not often that trendwatchers show their process. They can be quite mysterious about how they find their trends. The documentary ‘Trend Beacons’ lifts the veil and provides a peek behind the curtain.

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What is a trend?

What is a trend?

The word ‘trend’ is tossed around frequently in news papers, magazines and on social media. Often with various meanings. So what is the definition of a trend? Let’s dive in!

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Create a scan plan

Create a scan plan

Where and when to find signals of change? Approach your trend scanning in a structured way and make a trend scan plan. Follow the instructions in this blog and you’ll be good to go!

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Clustering trends

Clustering trends

Analysing starts with clustering all of the manifestations you’ve collected. In this blog I’ll help you to set up a trend clustering session to find patterns amidst all your signals of change.

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How to review your signals

How to review your signals

When trend scanning you can get quite overwhelmed. Trend selecting is about cherry-picking the most relevant signals and making a first rough cut. This blog shows you how to do this.

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Trend Communication

Trend Communication

In this blog I will show you different ways to communicate and present your trends. I will help you decide what way of communication works best for you, or your client’s challenge.

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hype or trend