TYPES OF COLLABS
TREND NEWBEE OR PRO?
Second, it’s important to asses your skills to understand your position in the the trend industry.
For beginners: When you are a beginner in the field of trend research it can really pay off to join one or more of the spotters networks of trend agencies. Contributing regularly will really push you to develop your trend spotting skills. Because many of these networks are organised on an online platform you can also see the contributions of others and learn from these too.
For pros: When you are already a more experienced trend researcher you can opt for freelancing as a trend writer or editor for agencies who offer a trend related content platform to their clients. When you are specialised in a specific industry or topic and are in the know about the next and the new related to your specialisation you can also join expert panels or write themed articles on a freelance basis.
LIST OF TREND AGENCIES
Below you can find a list of trend agencies or agencies who are integrating trends within their services. The agencies are mentioned in a random order and I’ve mainly focused on agencies who work with a network of trend collaborators. This list is under construction, so if you want to add to it feel free to leave suggestions in the comments.
Part of global trend agency and platform Trendwatching.com. You can become part of their global community of trend professionals. By contributing trend spots you can get early access to content or win specific rewards.
Science of the Time
Dutch trend agency which works with a network of coolhunters around the globe. You can contact them to join their network.
A UK based behavioural insights practice. They work with global network of experts and their editorial team also collaborates with freelance trend and culture writers.
A German trend agency and trend platform working with freelance industry insiders and trend scouts.
The spotters network of UK research agency Join the Dots. As an Illume Guide, you’ll earn rewards for helping gather local market examples of the changing consumer world, understand cultural differences, and spot emerging trends via your own experiences.
A qualitative consumer insights and youth marketing consulting agency in China. They specialize exclusively in understanding the Chinese youth consumer (ages 16-35). China Youthology also integrate trends in their research projects and you can apply as a Chinese trend spotter on their site.
The network of innovation agency Sense Worldwide. Join their global community as a Senser and get exclusive access to innovation projects, peer-to-peer collaborations and news/events from like-minded people from worlds unlike your own.
A Dutch boutique research agency working with a network of frontrunners and experts called ‘Sparks’. They recruit these often bespoke, but you can contact them to inquire about joining the network.
Cultural streetscapes is a global network of research agency Kantar. It consists of culturally connected experts who gather and distill local intelligence, providing strategic and creative inspiration on a freelance basis.